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Archive for January, 2011

Luna just got back from the 2010 NAMM show in Anaheim, the largest and longest-running musical instruments and products trade show in the United States. After 4 intense days of great business, great friends (old and new), and simply amazing music, we are digging our way out from under emails and dealing with jet lag. For those that have never been, it is a hard experience to describe. This year there were over 90, 000 registered attendees and 1417 exhibitors showcasing anything and everything to do with music. Most of these exhibitors had instruments. Imagine all of them cranking it up to 11 to be heard above the din! OK….now imagine being there for 4 straight 8 hour days. Hopefully this helps you understand why the word “intense” describes the experience.

Before the show, there is always mad rush to get carpet laid, booths set up, instruments displayed and signage hoisted amid crates, forklifts and assorted heavy equipment looking like large space rovers scurrying to and fro in a surrealistic landscape.

Before

More Before

Here are some pictures of the Luna Booth before the wild rumpus began! This year we wanted to honor our Luna “tribe” so we used pictures of Luna owners as the front and back cover of our catalogue as well as on our  “Join the Luna Tribe” signage.

Join the Luna Tribe!

The signage actually disguised a little oasis of sanity…..a semi soundproof room with chairs, a refrigerator full of drinks, and a crock pot full of a sumptious pasta dish. And thanks to our friends at Luna Bars, Luna di Luna Wine and Blue Moon Beer, we were able to spread a lot of cheer. Here are some pics of some of our instruments on display.

Overall View of Booth

Ukes

Folk

Safaris and Gypsys

Flora and Fauna

Woodland, Henna & Oracle

Trinity & Americana

Electrics

Opening day arrives, and the wild rumpus does, indeed, begin as dealers line up outside and spill into the halls at 10:00 am.

The Line Outside

Dealers Deck the Halls

Luna Dealers and Potential Dealers

But amidst all the business, what we were all there for, the music, manifested all around us at the convention center and venues throughout Anaheim. Luna artist Vicki Genfan performed a live percussive guitar set at Thursday morning’s NAMM U Breakfast Session as well as at the Muriel Anderson All Star Guitar Night which Luna was truly honored to be a part of.

The Muriel Anderson show featured the following mind-blowing lineup!!!!! We were so beat by Sat. night that we had only intended to stay for part of the evening, but each performance was so collectively jaw-dropping that everyone lucky enough to be in attendance was both mesmerized and energized by the stunning array of talent. And what was SO cool about it is that there were no egos there…everyone was just grooving on everyone else and it all radiated around! After the initial response of wanting to burn their guitars, the players at our table were totally inspired by all the possible forms that music can take.

A special thanks to our friends at Truefire for making it all happen! We were invited to dinner by Brad and Ali of Truefire with the promise of the best flan on the planet. Not only did they deliver on that promise, but our table was graced by the company of Muriel Anderson, Stu Hamm, Leo Henrichs and Raughi Ebert of Tierra Negra as well as Robert Conti, another guitar legend.

The Sacred Flan

Wish I could share the excitement of the All Star lineup RIGHT NOW, but be sure to check the All Star Guitar Night site in a few months and you’ll be able to see the entire show. Hook your computer up to a big screen TV, pour yourself a beer or a glass of wine, kick back and prepare to be amazed!

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The Americana Collection has a classic, traditional look and designs are draw from our unique cultural heritage.

 

 

Visually, everything about the eagle is sharp, streamlined, sleek, chiseled, powerful. Symbolically, the eagle is associated with protection, guardianship, freedom, focus, vision, power and liberation.

The AME 100 is as visually sleek and sonically powerful as its inspiration. The AME100 is a perfect choice for a broad spectrum of musical styles. Make music as diverse as the population of the country for which an Eagle is the emblem.

 

 

Legend maintains that Spanish Moors decorated their homes with hand-carved leather. Tooling leather was practiced widely during the middle ages and in central America during the time of the Aztecs.

Leather tooling became popular among cowboys and ranchers of the “Wild West” for its ornamentation and expression of personal style. Elaborately tooled saddles helped express pride in their owners’ horsemanship and identified individual possessions among cowboys with no horses of their own.

It is this spirit of individuality expressed by the AMT100’s striking “tooled leather” look pick guard. Herringbone binding around the edge continues the feel by suggesting hand stitching.

 

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Luna is happy to announce the Flora Rose and the Fauna Hummingbird for 2011.

The rose is one of the most important symbols in the world. A red rose represents love, respect, courage and passion.

In Greek mythology a red rose was a symbol for the cycle of growth and for love and affinity. In Christendom, the red rose is seen as a symbol of Jesus’ blood. In Sufi mystical language The Rose is often used as an image of God, and the heart.

Luna Guitars’ Rose starts at the sound hole and trails onto the lower bout. The red tinted abalone blossoms are stunning against the blonde quilt maple top. A remarkable instrument to give voice to your own love and passion through music.

FLO RSE
Body Type: Folk
Wood Top: Quilt Maple
Wood Neck: Maple
Wood Body” Maple
Scale Length: 25 1/2
Nut Width: 1 5/8
Neck Type: Set
Nec Profile: C
Fingerboard: Rosewood
Inlays: MOP Moon Phase
Frets Number: 20
Tuners: Diecast
Hardware Color: Brushed Nickel
Bridge/Tremelo: Rosewood
Design Feature: Tinted Abalone Rose Design Binding: 3 Ply
Finish: Gloss
Paint Color: Clear
Case Options: LL FP

The hummingbird is a symbol of love, joy, and beauty. When the hummingbird hovers over flowers while drinking nectar, we learn that we should savor each moment, and appreciate the things we love. It reminds us that if we find joy in what we do, we become light as a feather, and life is rich with nectar.

The hummingbird is also a symbol of great strength as they are able to hover for as much as 50 minutes in one place. Because of this, it symbolizes the ability to accomplish the seemingly impossible.

Luna Guitars’ iridescent Hummingbird hovers at the sound hole drawing nectar from a pink abalone flower. It’s petite parlor size body includes a B-band preamp system and, like it’s namesake, is powerful beyond expectation.

FAU HUM
Body Type: Parlor
Wood Top: Quilt Maple
Wood Neck: Maple
Wood Body” Maple
Scale Length: 25 1/2
Nut Width: 1 5/8
Neck Type: Set
Nec Profile: C
Fingerboard: Rosewood
Inlays: MOP Moon Phase
Frets Number: 20
Tuners: Diecast
Hardware Color: Brushed Nickel
Bridge/Tremelo: Rosewood
Design Feature: Tinted Abalone Hummingbird Rosette
Binding: Herringbone
Finish: Gloss
Paint Color: Clear
Case Options: LL FP

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