Luna just got back from the 2010 NAMM show in Anaheim, the largest and longest-running musical instruments and products trade show in the United States. After 4 intense days of great business, great friends (old and new), and simply amazing music, we are digging our way out from under emails and dealing with jet lag. For those that have never been, it is a hard experience to describe. This year there were over 90, 000 registered attendees and 1417 exhibitors showcasing anything and everything to do with music. Most of these exhibitors had instruments. Imagine all of them cranking it up to 11 to be heard above the din! OK….now imagine being there for 4 straight 8 hour days. Hopefully this helps you understand why the word “intense” describes the experience.
Before the show, there is always mad rush to get carpet laid, booths set up, instruments displayed and signage hoisted amid crates, forklifts and assorted heavy equipment looking like large space rovers scurrying to and fro in a surrealistic landscape.
Here are some pictures of the Luna Booth before the wild rumpus began! This year we wanted to honor our Luna “tribe” so we used pictures of Luna owners as the front and back cover of our catalogue as well as on our “Join the Luna Tribe” signage.
The signage actually disguised a little oasis of sanity…..a semi soundproof room with chairs, a refrigerator full of drinks, and a crock pot full of a sumptious pasta dish. And thanks to our friends at Luna Bars, Luna di Luna Wine and Blue Moon Beer, we were able to spread a lot of cheer. Here are some pics of some of our instruments on display.
Opening day arrives, and the wild rumpus does, indeed, begin as dealers line up outside and spill into the halls at 10:00 am.
But amidst all the business, what we were all there for, the music, manifested all around us at the convention center and venues throughout Anaheim. Luna artist Vicki Genfan performed a live percussive guitar set at Thursday morning’s NAMM U Breakfast Session as well as at the Muriel Anderson All Star Guitar Night which Luna was truly honored to be a part of.
The Muriel Anderson show featured the following mind-blowing lineup!!!!! We were so beat by Sat. night that we had only intended to stay for part of the evening, but each performance was so collectively jaw-dropping that everyone lucky enough to be in attendance was both mesmerized and energized by the stunning array of talent. And what was SO cool about it is that there were no egos there…everyone was just grooving on everyone else and it all radiated around! After the initial response of wanting to burn their guitars, the players at our table were totally inspired by all the possible forms that music can take.
A special thanks to our friends at Truefire for making it all happen! We were invited to dinner by Brad and Ali of Truefire with the promise of the best flan on the planet. Not only did they deliver on that promise, but our table was graced by the company of Muriel Anderson, Stu Hamm, Leo Henrichs and Raughi Ebert of Tierra Negra as well as Robert Conti, another guitar legend.
Wish I could share the excitement of the All Star lineup RIGHT NOW, but be sure to check the All Star Guitar Night site in a few months and you’ll be able to see the entire show. Hook your computer up to a big screen TV, pour yourself a beer or a glass of wine, kick back and prepare to be amazed!