Hugh MacLeod’s book “Ignore Everybody” is about marketing, but its advice is good for kickstarting the creative process in any arena of life. It’s honest, authentic, and (fair warning) NOT politically correct.
I related to it because when Luna was founded I was advised to “study the competition”, but my instincts told me to “ignore everybody” which is exactly what I did. My advice to songwriter’s is the same……ignore everybody and draw on your own experience. Authenticity can’t be achieved any other way.
Here are a few pearls of wisdom from MacLeod’s book, along with some provoking “cube grenades” from his website . Enjoy! Yvonne
1. The idea doesn’t have to be big, it just has to be yours.
2. Put the hours in.
3. If your business plan depends upon you being “discovered” by some big shot, your plan will probably fail.
4. Everyone is born creative; everyone is given a box of crayons in kindergarten.
5. Question how much freedom your path affords you. Be utterly ruthless about it.It’s your freedom that will get you to where you want to go.
6.Never compare your inside with somebody else’s outside.
7.Part of understanding the creative urge is understanding that it’s primal. Wanting to change the world is not a noble calling, it’s a primal calling.
8.Diluting your product to make it more ‘commercial’ will just make people like it less.
9.You have to find a way of working that makes it dead easy to take full advantage of your inspired moments. They never hit at a convenient time, nor do they last long.
10.Put your whole self into it, and you will find your true voice. Hold back and you won’t. It’s that simple.
11. Keep your day job.