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Archive for April, 2012

I have always considered the connection between a player and his or her instrument to be a sacred thing. What I had never considered was that the instrument itself could be sacred space. In a 2009 print campaign for the Chamber Orchestra of the Berliner Philharmoniker, Art Director Bjoern Ewers captured the insides of instruments, revealing the hidden landscapes within.

Inside of Guitar

The resulting photos blew my mind. I created stained glass for places of worship most of my life, and am convinced that the stunning architecture and play of light inside these instruments definitely qualifies as sanctuary. The interiors appear larger than life, with each instrument conveying a different emotion and sense of space. With music being the universal language, the architecture of a stringed instrument would make a stunning inter-faith chapel!

Inside of Stand Up Bass


For inspiration, art director Bjorn Ewers showed his clients an old photograph of New York’s Grand Central Station in which light pours through the highest windows in wide streams.

Grand Central Station

Through macro photographs taken inside the cramped spaces of instruments, the inner workings of a violin, guitar, bass, flute, and pipe organ appear vast and spacious, almost as if you could walk around inside them. While the softly lit interior of the violin exudes tranquillity, the staggered pipes of the organ are reminiscent of a skyline in a bustling metropolitan city.

Inside of Violin


Inside of Wind nstrument

Pipe Organ

Pipe Organ from above

So next time you are holding your guitar (or any instrument) in your arms, close your eyes and think about the space inside. Imagine yourself there. What an amazing sanctuary to contemplate the music uniquely yours to express, the songs uniquely yours to sing!

CONCEPT: MONA SIBAI/ BJÖRN EWERS
CLIENT: Stiftung Berliner Philharmoniker
AGENCY: Scholz & Friends Berlin
PHOTOGRAPHER: Mierswa-Kluska
ART DIRECTOR: Björn Ewers
COPYWRITER: Mona Sibai

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