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Anthony Natoli sent us a first music video called Solution shot entirely on his iphone. We were so impressed by the exuberant results that we asked him to share his process with Luna fans. Here is Anthony’s guest post:

Original Impulse This whole project began just as a New York winter was about to settle in and a Luna ukulele was given to me as a Christmas gift from my Aunt and Uncle.  I found it incongruous to have such a beachy and summer sounding instrument making it’s introduction to me as snow was starting to fall. Not to mention I was on Long Island and not a tropical island. I thought it would be cool to write a Winter song on it so I learned a few chords and before I knew it this little riff came into being. I sent a voice note to John Secolo, my writing partner and band mate for over a decade, and we started to brainstorm ideas melodically and lyrically.

At this point music and visuals began affecting each other. We had worked on some commercials last year using story and vision boards, which I found helpful in finding sounds while considering feel and tone. I decided to make a Pinterest board, to help paint a more precise picture of the mood of the song.

Pinterest Board

Pinterest Board

The video wasn’t really something I thought of when the Ukulele riff started, but as this song was coming together I bought a new iPhone. I realized that the quality of video and photo I could get with the iPhone was really impressive, so I used the Pinterest board as a visual outline for the resulting video, and started exploring photography and video clips that conveyed the same feel.

iphoneShooting Visual Content  
It started snowing the day after I got the phone, so I took the opportunity to start a quest to capture what I saw in my head.  I thought I would be shooting preliminary photography, but what wound up happening was most of that first day made it into the video. It was a magical moment where the possibility of this actually looking awesome was real. I would shoot ten seconds of footage at a time. A theme started to come together. The evolving song started to be strongly influenced by the visuals. I would ask myself questions like, “If this frozen lake could make music, what would it sound like?” Or I would look at a photo and say, “This is what I want to feel with this tambourine part.” It fueled me to wake up at 5 a.m. almost every day of January to catch sunrises. It made me take a rear wheel drive 1967 Dodge Dart out in the middle of a blizzard. The shots were taken very organically. I woke up one day and drove to Montauk, then found myself in the heart of New York City by sunset. It was really cool to push myself and inundate myself with the project. Early on in my study of photography, a couple of my friends told me that the best camera is the one you have with you, which is a lesson I took to heart.

1 AN dog 2 AN sunset 3AN long island 4AN rearview AN - NYC Writing the song I laid down an idea of what certain elements could sound like and shared it with John. I believe that anything you put your attention to will grow and, because of the thousands of hours we’ve spent in the studio together, John and I have developed a symbiotic songwriting relationship. As we bounced ideas back and forth, the song wrote itself. Even though our process is generally quick and fluid,  there is also a lot of attention to detail. Just as every note matters, every word matters. The riff actually started out in 6/8, but John felt it would be better for his melody to do the song in 4/4. From early on we wanted a second verse from a female perspective and had a talented singer, Sydney Sahr, in mind. I’ve been a big fan of her voice over the years since her first high school band. We reached a point where there was nothing else we could do until we had Sydney come in and record vocals. I sent her an email with pretty much everything we had up until that point hoping she would connect with the material. We were delighted when she responded immediately with a lot of enthusiasm, which really helped boost our confidence. There were many points where I was doubting the video or the song, but something kept us moving, whether it was the response from friends seeing a few shots I had thrown together or hearing the demo vocals John put down. The anticipation for its release was building.

Sydney Sahr

Sydney Sahr

Music Production The song was recorded completely in my home studio on Cubase software.  It was very much based on great performance rather than being “perfect”.  The first take was often the most authentic one so we just went with it even if it wasn’t flawless. Sydney came one afternoon and completely knocked it out of the park with her honest voice. John Nolan was actually a last minute addition to the song. When he saw the video he was blown away that it was shot completely on an iPhone. He jumped in and sang the bridge vocal and led the vocal chant. That was a really special moment. John has been an influence on me even before I met him. His band, Taking Back Sunday, was hugely influential in the scene we grew up in on Long Island so it was an honor to have him on our record.

John Nolan

John Nolan

The gang vocal was recorded at a friends coffee shop in Valley Stream called Sip This. I crashed an open mic night one evening, set up a few mics and taught the room how to sing along. Within two listens everyone got the melody and words which really surprised me. I brought the audio home, dropped it into the project file and it worked perfectly as a chorus with John’s vocal.

Video Production Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.“ ~ Goethe Sometimes there are advantages to not knowing what you’re doing. I started by placing all my clips in folders and watching them over and over again to pick my favorites and figure out how to piece them together. Then I dragged them into Adobe Premier to edit. At first it was a mess. I made a lot of mistakes, but I read an article on film making that encouraged me. It said “don’t worry about it…keep cutting,” which made me persevere until it began to take shape. So I would encourage others to do the same. Don’t be hard on yourself. Although I wasn’t sure of what I was doing at the beginning, I learned a lot along the way. There’s beauty in everything if you know where to look. Honesty carries itself. Though fear protects, one should be fearless in art. Be your own soul. And don’t compare yourself to anyone else.

All the people in the video are friends or family we know and love which lent an intimate feel to the film. Even the dogs (and cat) were beloved pets.

Many thanks to the band.
John Secolo – Lead Vocals/ Guitar
Anthony Natoli (myself)- Ukulele/Guitar/Bass
Nick Carbone – Drums
Sydney Sahr – Lead Vocals
John Nolan – Bridge Vocal

And to all the others who contributed their knowledge or words of wisdom along the way.

Anthony Natoli - The Force

Anthony Natoli – The Force

Nick Carbone - The Force

Nick Carbone – The Force

John Secolo - The Force

John Secolo – The Force

wabi sabi

Wabi-sabi embraces imperfection and appreciates asymmetry, irregularity, simplicity and the organic nature of natural objects . Luna’s new “Wabi-Sabi” guitars are constructed with B grade tops….usually rejected for being aesthetically imperfect but sounding the same as A grade tops. This is a brilliant combination as each guitar is different and we are able to offer a solid top guitar at a laminate guitar price, all while making more complete use of our natural resources. The instruments feature a Zen brushstroke rosette, full dreadnought and GC cutaway bodies, B-grade spruce solid top, Mahogany back and sides and a rosewood fretboard. The GC profile also features an onboard preamp.

Take a closer look at the Dreadnought and Grand Concert profiles.

Wabi Sabi FB

Pared down to its barest essence, wabi-sabi is the Japanese art of finding beauty in imperfection and profundity in nature, of accepting the natural cycle of growth, decay, and death. It’s simple, slow, and uncluttered-and it reveres authenticity above all. Wabi-sabi is flea markets, not warehouse stores; aged wood, not Pergo; rice paper, not glass. It celebrates cracks and crevices and all the other marks that time, weather, and loving use leave behind. It reminds us that we are all but transient beings on this planet-that our bodies as well as the material world around us are in the process of returning to the dust from which we came. Through wabi-sabi, we learn to embrace liver spots, rust, and frayed edges, and the march of time they represent..
“Wabi-sabi is not found in nature at moments of bloom and lushness, but at moments of inception or subsiding. Wabi-sabi is not about gorgeous flowers, majestic trees, or bold landscapes. Wabi-sabi is about the minor and the hidden, the tentative and the ephemeral things so subtle and evanescent they are invisible to the eyes unless you are really looking….”

From Wabi-Sabi for Artists, Designers, Poets & Philosophers by Leonard Koren

A picture is worth a thousand words. Please enjoy these following examples of Wabi Sabi and remember to embrace the imperfection of beauty.

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ae687caa30cc5f77e29e72d6fc00a4bb

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c46c8cabda66323b0bbe7e06d6e3fd60

wabi_sabi

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cd9bd6b9ec8a0517fc14c2d8a2170d07

decoracion-wabisabi-2

Wabi-Sabi-Interior-1

Wabi Sabi Suggestions

6 ways to peace

free your mind from worry

Worry does not empty tomorrow of its sorrow, it empties today of its strength.
Corrie ten Bloom

Worry is a misuse of the imagination.
Dan Zadra

If a problem is fixable, if a situation is such that you can do something about it, then there is no need to worry. If it’s not fixable, then there is no help in worrying. There is no benefit in worrying whatsoever.
Dalai Lama XIV

live simply

The ability to simplify means to eliminate the unnecessary so that the necessary may speak.
Hans Hofmann

Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage — to move in the opposite direction.
E.F. Schumacher

The best things in life are nearest: Breath in your nostrils, light in your eyes, flowers at your feet, duties at your hand, the path of right just before you. Then do not grasp at the stars, but do life’s plain, common work as it comes, certain that daily duties and daily bread are the sweetest things in life.
Robert Louis Stevenson


give more

I’ve learned that you shouldn’t go through life with a catchers mitt on both hands. You need to be able to throw something back.
Maya Angelou

Thousands of candles can be lighted from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared.
Buddha

We make a living by what we get, but we make a life by what we give.
Winston Churchill

be grateful

Feeling gratitude and not expressing it is like wrapping a present and not giving it.
William Arthur Ward

Acknowledging the good that you already have in your life is the foundation for all abundance.
Eckhart Tolle

If the only prayer you said was thank you, that would be enough.
Meister Eckhart

be kind

Unexpected kindness is the most powerful, least costly, and most underrated agent of human change.
Bob Kerrey

We think too much and feel too little. More than machinery, we need humanity. More than cleverness we need kindness and gentleness
Charlie Chaplin

The best portion of a good man’s life. His little, nameless, unremembered acts of kindness and love.
William Wordsworth

wonder

The world is full of magic things, patiently waiting for our senses to grow sharper.
W.B. Yeats

Kids think with their brains cracked wide open; becoming an adult, I’ve decided, is only a slow sewing shut.
Jodi Picault

Every moment of light and dark is a miracle.
Walt Whitman

These torso stretches are ideal to do while practicing because you don’t have to take off your guitar. For best results, your feet should be shoulder width apart and you should be balanced firmly on your pelvis with knees slightly bent. Always remember these 4 things:

Relax in a comfortable position.
Stretch slowly in a NO PAIN range of motion.
Stretch as needed or at least every 1 – 1.5 hours.
Remember to stretch both sides!

Torso Stretch 1

This first stretch can be started using the last stretch from our hand stretch series.

photo5

This time, with fingers interlaced, raise your hands slowly in front of your body until they are directly above your head. Stretch upwards and hold 10-15 seconds.

photo6

Then, in the same position being sure to keep hands directly over head, bend slowly to one side and hold for 10-15 seconds. Then bend slowly to the other side, keeping your spine straight and hold for equal amount of time.

photo7

Torso Twist

Place your hands in a comfortable position resting on your guitar. If you’re playing an electric, you can place your hands at your hips or in prayer position.

photo13

Twist your torso slowly to one side. Allow your head to move into the twist as well. Once again, don’t force it. As you twist, look as far to that side as you can just by moving your eyes. This makes the twist more energizing. Hold the twist for 10 to 15 seconds, breathing deeply and fully into the lower abdomen and lower back. When you’re finished, repeat the twist in the other direction.

photo2

Neck Rolls

Begin with shoulder blades back and down. Keeping your shoulders in this position, lower your chin gently to your chest and hold here for a few seconds.

photo-4

Now bring your left ear to your left shoulder, dropping your right shoulder for maximum stretch and hold.

photo12

Gently raise your chin towards the ceiling, being careful not to let the head fall back without control.

chin

Now bring right ear to right shoulder wile dropping left shoulder and hold.

photo-3

Finally come back to chin to chest. Remember to breathe slowly and repeat 3 – 5 times.

Torso Stretch 2

Begin with fingers interlaced behind your back as in picture below

photo4

Lift arms to stretch upper arms and back. Hold as long as comfortable.

photo1

Bending over slightly, raise arms even higher to give your lower back a nice stretch. Again, hold as long as comfortable

photo3

We hope these stretches will help you keep your body happy during your practice sessions. Treat it as a magnificent and irreplaceable instrument that deserves your TLC. And don’t forget to hydrate!

Whether you play a stringed instrument for a living and spend long hours practicing or whether you work in front of a computer all day and play on weekends or for your own pleasure, it’s important to remember that your hands and bodies are precious instruments as well and should be given the same TLC. Before you start to play, and perhaps every 30 minutes or so, give your hands a break by doing some of the following warm up exercises. Be sure to repeat each exercise with both hands. And take the opportunity to do some deep conscious breathing as well. Begin by simply loosening your wrists and shaking your hands to get the blood flowing. Open your hand wide, making space between each finger very slowly, then hold it for 10 seconds. photo Close your hand into a gentle fist and hold that for 10 seconds. photo-1 Do that several times, and as often as you think of it throughout the day. It’s a convenient stretch that can be done anywhere, any time. Now, holding your hand out in front of you with elbow locked, very gently and slowly bend each finger back and hold for a few seconds. Remember your thumb as well. photo-2 After stretching all the fingers individually, then hold all four fingers back together for 10 seconds. This loosens stiff fingers, hands and wrists and, completed daily for a few months, hands will become more flexible. photo-3 Next, still keeping the elbow locked, grasp hand and slowly bend wrist down until a stretch is felt. Hold for 10 seconds. photo-4 Now, turning the hand over and continuing to keep elbow straight, grasp hand and slowly flex wrist until stretch is felt and hold for 10 seconds. Repeat all of the exercises above on your other hand. photo-5 If you need to do a quick stretch between songs, interlace your fingers, exhale, and push your hands out to shoulder level turning your palms away from you. This quickly stretches the wrist and finger muscles and increases circulation to the area. photo-6 Here’s hoping you will incorporate these simple exercises into your practice or at your desk. Your hands will thank you for it! Stay tuned for torso exercises to keep you loose and limber during practice or at the office.

2005
As a brand new company, we were so down to the wire at our first Jan 2005 NAMM show that some prototypes were actually being shipped to the hotel! Our first catalogue did not take shape until 2006.

2006
In 2006 Luna was still a female-centric instrument line. The 2006 cover featured a hennaed hand playing a Henna guitar and inside pages were lush with layers and textures. It was also filled with inspiring quotes on each page. The front cover urged the reader to:
“Take down a musical instrument…let the beauty you love be what you do.” Rumi
The back cover encouraged players to:
“Like the moon, come out from behind the clouds! Shine.” Siddhartha
This year was the birth of our “Fantasie” series featuring classic Pre-Raphaelite artwork as well as our Andromeda electrics.

2006 cover

2006 inside Fantasie

2006 inside Andromeda

2006 back cover

view the entire 2006 catalogue here.

2007

2007 continued the tradition set in our first catalogue by offering an even richer palate with a vintage leather book cover featuring a classic piece of art entitled “Passion” by Frank Dicksee (1853-1928). We took the liberty of adding our Henna guitar as well as Henna ornamentation on the sensuous dancing girl’s hands and feet. Each page of the catalogue also offered inspirational sayings and began another tradition by offering a message from Luna’s muse, Yvonne de Villiers.

Yvonne’s letter for 2007

My grandmother’s name was Luz which means light, from the Latin “lucere”…to shine. Music became a big part of my life as I watched my mother Hilda, an incandescent spirit, blaze her way through her career as an electric bass player in a male oriented field. My own professional path involved 30 years as a professional stained glass artist “sculpting” light. It seems almost as though I was fated, and it’s certainly a high honor, to be filling the role of artistic designer and creative director for Luna Guitars. …elegant instruments with musical integrity crafted to inspire players of all ages and walks of life to let their own unique lights shine.

Our 2007 catalogue is dedicated to the radiance within us all. It has no edges. It permeates and shines through everything. Everywhere. Always. In the end, we are all light.

Luna Guitars’ name sake is the moon that shines by reflecting the constant light of the sun. Like the moon, we wax and wane. Sometimes we feel bright and clear and sometimes we find ourselves in darkness. But the source of light is always there. I encourage you to remember that always…especially in dark or challenging times.

So, enjoy our offerings, enjoy the inspiration and remember to let your light shine!

2007 catalogue front

2007 Letter

2007 Flora & Fauna

2007 inside2

2007 back

view the entire 2007 catalogue here

2008

During 2007, we received may letters from males who were attracted to Luna instruments but were, understandably, hesitant to purchase instruments that they believed to be crafted for females. It was never Luna’s intention to exclude males, but rather to help females feel more included in the music industry. In 2008 we broadened our design efforts so that Luna would be perceived as a more gender neutral rather than gender specific company. The cover, which continued the vintage book look, reflected this new direction. Inspirational quotes became a mainstay of Luna catalogues that have continued into the present.

Yvonne’s letter for 2008:

As those of you who are familiar with Luna’s story know, I was inspired to start Luna Guitars with the aim of bringing balance to the marketplace by providing quality instruments for females … guitars that were ergonomically friendly as well as visually striking. Luna instruments were embraced by both female and male players because of the innovative ornamentation and the comfort factor. Beyond that, the company has received many letters from owners speaking to the authenticity and substance of Luna’s designs that engage players on a deeper level. As a result of this heartfelt feedback from players, Luna has entered a new phase.

Our revised mission statement puts it all together: “At Luna Guitars, our mission is designing inspired quality instruments that are physically comfortable, aesthetically engaging and spiritually nourishing.”
With more people than ever making music on this planet, and because music is our world’s universal language … Luna is pleased to speak to players’ hearts by making instruments that touch the body, the mind and the spirit.

2008 front

2008 muse

2008 apollo

2008 back

view the enire 2008 catalogue here

2009 & 2010

Unfortunately, Luna did not have catalogues in 2009 & 2010, but rather foldable posters with small images of all of our instruments. The  images below show the front of the posters when folded.

2009

2010

2011

By 2011, our growing Luna family of players was developing a sense of tribe.
We decided to use pictures of everyday players on the front and back of our catalogue to honor and celebrate the loyal grassroots advocates that we owe our success to. This catalogue was a departure from our previous catalogues as it had a much cleaner background and was animated by lifestyle shots featuring every day Luna players.

Yvonne’s letter for 2011:

For this year’s cover, we chose to feature some of the many players who have sent us their pictures: players so various they may seem connected by a love of music and nothing else. Don’t be fooled. We’ve learned over the last 8 years that the extraordinary Luna tribe is made up of individuals only disguised as ordinary people.

In reality we are free thinkers confident enough to follow our hearts and instincts; artists who derive meaning from visual symbols that, like music, speak a universal language; intuitive women, men, children who know that small things actually are the big things; musicians who want our instruments to reflect our individuality; citizens of the world who believe we can make a difference and are involved in advancing the greater good in our own back yards; local anthropologists who honor and celebrate both our own culture and the cultures of others; human beings who value authenticity, who challenge the status quo.

Here we like to think that the Luna tribe has been drawn together by instruments that merge form and function, that engage the senses and fire the imagination. if you’re already a Luna player, we send our sincere thanks for putting your faith in us. if you are not, we hope you will consider joining the Luna tribe!

front 2011

inside1

inside3

inside5

back 2011

view the entire 2011 catalogue here

2012

By 2012, our Luna tribe had grown by leaps and bounds. The 2012 catalogue posed question….how will YOU make your mark in this world, drawing it’s inspiration from an actual photograph of an Argentinian cave painting. We continued our use of lifestyle photos….this time in elegant black and white. We also added feature pages that allowed the detail work on our instruments to be better appreciated.

Yvonne’s letter for 2012.

Our hands play and make, comfort and caress. Our hands make music for us, make artists of us. Our hands communicate age, gender, ethnicity, occupation, and hint at our characters and histories. Our hands are powerful ~ transforming unseen energy into the world of form. Indeed, the word manifestation grows out of the Latin root manus ~ or hand.

The hands of our Luna Tribe are diverse and strong. And there are countless and unique ways that we express this power through music. Music is entertaining. Music is recreational. Music is therapeutic. Music is educational. In all of its incarnations…Music is good medicine!

The handprints on the front and back cover are from a cave in Patagonia, Argentina. The mysterious hand prints were made some 9,000 years ago using bone pipes to spray color on the wall around each hand. Humans in these caves literally made their mark.

How will you make yours?

We can’t all be celebrities. What can each of us do with our music that will resonate and radiate? We can teach a child to play. We can play for our loved ones. Play for our place of worship. Play for a hospital. Play for a school, a nursing home, a hospice, a homeless shelter, a psychiatric facility, a prison. We can organize or perform for a non-profit benefit event. We can donate unused instruments so life can be breathed into them again. We can play for our own inner peace. What ever it is, only you can do it. It doesn’t have to be a huge thing….

Naomi Shihab Nye put it beautifully:

I want to be famous in the way a pulley is
famous, or a buttonhole, not because it did
anything spectacular, but because it never
forgot what it could do.

Luna invites you, you out there reading these words, to remember what only you can do to make your mark through music.

Welcome to the tribe!

2012 cover

2012 henna ls

2012 Henna feature

2012 Muse lifestyle

2012 back

view the entire 2012 catalogue here

2013

In 2013 we continued our trajectory of using everyday players throughout out catalogue spreads.
Some photos were sent in by players and others were taken spontaneously on the streets of our hometown. In fact, the model playing our six string uke in his cubicle was the designer for our catalogue!

Yvonne’s letter for 2013

American poet Mary Oliver ends her poem, Summer Day, with these lines:

“Tell me, what is it you plan to do with your one wild and precious life?” …

More likely we ask ourselves, if money were no object, what would I do with
the rest of my life? However you answer these questions, I would urge you
to listen to yourself! Begin now, and pursue your answer with all your heart.
If your answer is music, or any art form, you may struggle with another
question: “am I good enough to call myself an artist?” Let me counter.
“Does this calling make me come alive?” If the answer is yes, your art will be
worthy – and joyous.

If keeping your day job is a necessity, then spend your laboring hours
remembering why you work, and what it is you labor for. Remembering
what sets your soul on fire. Art is work, too, so you know in your bones how
work can be made into art. No matter what you do, put your heart, mind
and soul into the smallest details of it. The flow from your work to your
art – and back again – may surprise you. All your days and your nights may
become a kind of fiery play. And the results of your effort may change much
and many around you.

Be daring. Be impractical. Be bold. Do the thing that excites and compels
you, the thing that scares you. Fuel the practice of your craft with
authenticity and openness. Manifest the music you were born to play, the
canvases you were meant to paint, the pages you were destined to write.
Your one precious life is yours alone. Pay attention to your fire, to your
ache, to your most courageous heart.

Tell me, what is it you plan to do with your one wild and precious life?

2013 cover

2013Bernie

2013 safari

2013 Vintage

2013 Chris

2013 back

view the entire 2013 catalogue here

2014

During 2013 we held a contest that encouraged players to create Pinterest boards in the spirit of Luna. We were overwhelmed by the enthusiastic response and learned a lot from the resulting boards. Some common motifs in both words and images were “freedom”, “bohemian”, “family”, “uniqueness” , “diversity”. So to reflect this vision back to our “Tribe” we envisioned a front and back cover comprised of a diverse group of musicians making music together around a vintage VW van. We had so much fun with the shoot that we kicked off 2014 with a corresponding contest with airfare to Florida for 2, 5 days in a fully stocked VW van and 2 Luna ukuleles to play along the way!

Yvonne’s letter for 2014

“Sacred space and sacred time and something joyous to do is all we need. Almost anything then becomes a continuous and increasing joy” – Joseph Campbell

Because you are reading this catalogue, the “something joyous to do” in
the equation above is probably music. Most of us have day jobs. That’s a
fact. Here at Luna, there are many amazing musicians working 9:00-6:00…
a reality that a large number of us cannot escape. So, we must create the
other two factors in the equation – sacred time and sacred space – with
conscious intent.

Sacred space can take many forms. It can be as small as a conscious breath,
as large as the universe… and anything in between. My own sacred space,
created for my qigong/tai chi and meditation practice, exists in what used
to be my stained glass studio of 20 years.
The process of creating it was an unforgettable experience, because
friends came together and we used what I already had… what was given to
me, what I loved, what inspired me, and what made me feel passionate –
and therefore more alive. It was about making a part of myself visible.
Take a look around and see how you can use the physical area you have to
create sacred space for your own explorations. If you can devote a room,
fill it with not only what is necessary for musical functionality, but also with
visuals, scents and textures that feed your soul. If it’s only the corner of a
room, treat it the same.

Sacred time is the last element. Whatever time you are able to devote,
make sure it is conscious and consistent. If that means hanging a sign on
the doorknob that says “deep play in progress”, then do so. And make sure
your near and dear ones understand what this means to you.
Uninterrupted flow is necessary for any creative endeavor. I encourage you,
for 2014, to find a way to keep this process alive. For creative souls, it is not a
selfish luxury; it is a necessity… as necessary as the air that we breathe.

I wish you continuous and increasing joy.

lunacollection2014_120813_frontandback copy

2014 front

2014 inside

2014 inside2

2014 inside 3

2014 inside4

2014 back

view the entire 2014 catalogue here

artdeco
The Great Gatsby is going gangbusters in the theaters, its lush Art Deco setting having a great influence on current fashion and design.

Art Deco was an influential design style which first appeared in France during the 1920s and flourished internationally during the 30’s and early 40’s. It is an eclectic style influenced by machine age imagery and materials. One of Deco’s major attributes is an embrace of technology which distinguishes it from the organic motifs favored by its predecessor Art Nouveau. The style is often characterized by rich colors, bold geometric shapes, and lavish ornamentation.

The fingerboard and rosette ornamentation on Luna’s all solid Art Deco guitar was inspired by Deco’s strong geometry.
artdeco neck

During its heyday Art Deco represented luxury, glamour, exuberance, and faith in social and technological progress. It was a time of energy and excitement. Folks were willing to make bold, new statements with their art, wardrobe, home decor, architecture and automobiles.

ARCHITECTURE

These were the buildings of the future: sleek, geometric, dramatic. With their cubic forms and zigzag designs, art deco buildings embraced the machine age. Yet many features of the style were drawn from ancient history. The very shape of these buildings expresses a fascination for orderly forms and primitive architecture. The early Art Deco skyscrapers suggest Egyptian or Assyrian pyramids with terraced steps rising to the top.

Perhaps the most famous example is New York’s Chrysler Building designed by William Van Alen. Briefly the world’s tallest building, the skyscraper is adorned with eagle hood ornaments, hubcaps and abstract images of cars. Other Art Deco architects used stylized flowers, sunbursts, birds and machine gears.

Chrysler Building

Chrysler Building

Chrysler Building detail

Chrysler Building detail

Chrysler Building Detail

Chrysler Building Detail

355 Burraud - Vancouver

355 Burraud – Vancouver

Paris Art Deco

Paris Art Deco

Mauretania 1934

Mauretania 1934

classic South Beach

classic South Beach

INTERIORS

cast iron entrance Domus on Madison NYC

cast iron entrance Domus on Madison NYC

Lobby Empire State Building

Lobby Empire State Building

metal work Chanin Building NYC

metal work Chanin Building NYC

Ventillation grille - Goelet Building NYC

Ventillation grille – Goelet Building NYC

AUTOMOBILES

A radical era in automobile design that spawned sleek, streamlined cars with unique aeronautical names.

Delahaye 175

Delahaye 175

1937 Delahaye Type 135

1937 Delahaye Type 135

The 1939 Graham "Spirit of Motion."

The 1939 Graham “Spirit of Motion.”

1925 Rolls Royce Phantom I Jonckheere Aerodynamic Coupe

1925 Rolls Royce Phantom I Jonckheere Aerodynamic Coupe

Deco Cadillac

Deco Cadillac

Blasolene Decoliner

Blasolene Decoliner

Not a car but a Henderson Motorcycle

Not a car but a Henderson Motorcycle

EVERYDAY OBJECTS

Deco pen

Deco pen

1930's perfume bottle

1930’s perfume bottle

Auguste Bonaz 1925

Auguste Bonaz 1925

Royal Doulton Art Deco TANGO tea set

Royal Doulton Art Deco TANGO tea set

Art Deco Paul Schreckengost Tea Pot, 1938.

Art Deco Paul Schreckengost Tea Pot, 1938.

Deco letter box

Deco letter box

FASHION
Defined by the women’s liberation movement, a prosperous economy, and key improvements in technology, all of which led to the development of a whole new way of life – a life of progressive modernity, luxury and leisure.

Greta Garbo 1920's

Greta Garbo 1920’s

Bebe Daniels

Bebe Daniels

Mariane Morehouse in Chanel for Vogue

Mariane Morehouse in Chanel for Vogue

Vogue 1928

Vogue 1928

circa 1920

circa 1920

1920's ~The Costume Heritage Museum ~ Madrid

1920’s ~The Costume Heritage Museum ~ Madrid

JEWELRY

Tiffany - Art Deco lady’s wristwatch

Tiffany – Art Deco lady’s wristwatch

Art Deco coral, diamond and emerald ear pendents by Cartier

Art Deco coral, diamond and emerald ear pendents by Cartier

Early Art Deco briolette cut aquamarine and diamond pendant, French 1920

Early Art Deco briolette cut aquamarine and diamond pendant, French 1920

Art Deco Pendant Chromium plated brass Glass French, c.1930.

Art Deco Pendant Chromium plated brass Glass French, c.1930.

French Art Deco necklace with sapphire and diamonds, c1930

French Art Deco necklace with sapphire and diamonds, c1930

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